How to interact with passive candidates to support growth

    The tech sector has some of the world's most knowledgeable and talented individuals. But, the vast majority are not actively looking for new job roles, which is a potential problem for enterprises that need to bring new people on board to support growth and expansion plans.

    Stack Overflow's recent report on the developer hiring landscape highlights the extent of the problem. Just 11% of UK developers are active in their job searches, more than half are not looking and all but 6% are employed on a contract or part time basis.

    Digital transformation is a focus for organisations around the world, so there is a pressing need to source high-level talent in sales, data processing, programming and other disciplines. However, when the talent pool is unengaged, how do you proceed?

    Know your target market

    Tech recruiters need to put more work in to create profiles for target candidates. It is no secret that human resources have often struggled to interact with tech pros as it can be difficult to relate to high-level skillsets and the work they actually do.

    However, when armed with knowledge of what they want from a job role, it can be easier to engage. Stack Overflow's report suggests salary is a primary concern for IT pros, followed by the types of tech they will be working with and opportunities for advancement.

    Make switching attractive

    Software companies need to offer up an attractive proposition to candidates as they may need encouragement to move elsewhere. Putting cutting edge tools and tech front and centre is important, as is highlighting anything that makes a company unique.

    Be original

    Offering unique internet experiences can make a very positive impression with tech-savvy candidates. Virtual reality and augmented reality are getting close to mass adoption so consider implementing them during the process. Before the interview itself, make sure the correct communication channels are used to contact candidates. For example, some may be more receptive to interaction via social media or connected platforms, rather than email.