Field Marketing Manager

JOB TITLE: Field Marketing Manager

LOCATION: Frankfurt, Germany

PACKAGE: €70,000.00-€72,000.00 base, plus Expenses paid

Company Information:

My client’s software enables organisations to work today like the workplace of tomorrow. Their intelligent automation solutions help organisations transform information intensive business process, reduce manual work and errors, minimise cost, and improve customer engagement. My client provides a rapid return on investment for over 20,000 of their customers in financial services, insurance, government, healthcare and other markets. They deliver their software and solutions through their direct sales and services organisation and more than 650 indirect channel partners in more than 60 countries.  

Key Experience Required:

• Strong presentation, writing and communication skills required


• Excellent budget management and project tracking


• Creative problem-solver and analytic thinker


• Excellent English verbal and written skills


• Experience with direct and channel marketing lead generating activities


• Fluent in English – verbal and written


• Excellent budget management and project tracking


• Proficient in Salesforce CRM, Eloqua or Marketo marketing automation, On24 or other webinar platforms


• Thrives in fast-paced, changing environments with the ability to drive progress and change


• Strong presentation, writing and communication skills required


• Experience with B2B high-tech companies; software background is a plus


• Highly motivated, flexible team player


• 30% - 50% travel potential


• Flexibility and a proven ability to work successfully in cross-functional environments to achieve results


• At least 5+ years’ experience in Marketing


• Bachelor’s degree required in Marketing, Business or related discipline; A combination of education and experience will be considered

Role Information:

• Evaluate marketing mix and maximise pipeline and account-based engagement opportunities using a mix of digital, ABM, content, social and event marketing programs


• Integrate channel partners into the marketing mix and ensure productivity of co-marketing programs and lead follow-up


• Present, manage and optimise quarterly marketing plans and budget, and participate in regular sales meetings to provide monthly reporting on demand metrics


• Work collaboratively with EMEA and global tams and build cross functional relationships


• Leverage best practises and champion partners to create scalable marketing programs, customer-facing content, and internal enablement


• Be an ambassador for the brand, ensuring consistency of messaging and look across all applications


• Drive execution to exceed demand metrics and quantify program impact (ROI, engagement, funnel metrics)


• Communicate and educate stakeholders to ensure integrated, consistent and powerful alignment in all endeavours