Demand Generation Manager

Demand Generation Manager

LOCATION:  Amsterdam

PACKAGE: €60,000 + €10,000

Company Information:

My client is the leading provider of secure corporate governances and collaboration solutions for boards and senior executives. My client deals with over 12,000 clients in more than 90 countries and on all seven continents, they rely on my client for secure distribution of board materials, secure messaging, integrated compliance, board evaluation and entity management.

Key Experience Required:

• Bachelor’s degree


• 3-5 years of experience working in a digital marketing role


• Experience of Marketing Automation (Preferably Marketo) and Salesforce.com


• Experience of Google Adwords


• Knowledge of SEO and SEM best practices


• Experience working within a SaaS company a plus


• Experience working with Wordpress


• Knowledge of Google Analytics and experience running detailed campaign reporting


• A team player who loves to collaborate with cross-functional and regional teams


• Bonus skills: HTML/CSS

Role Information:

• Demand Generation Manager is responsible for the coordination and execution of the company’s marketing activities in Europe and North America


• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)


• Optimize our marketing automation and lead nurturing processes


• Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.


• Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices


• Coordinate and track SEO and SEM campaigns, developing content and campaigns based on keyword research


• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets


• Track campaign ROI and influence the allocation of marketing spend based on past performance


• Coordinating marketing integration actions for mergers and acquisitions


• They will generate inbound traffic through the optimization of the company websites and digital campaigns, content marketing, SEO and SEM


• Executing processes using Marketo and Salesforce to fuel innovative and effective marketing campaigns