Head of Marketing

Head of Marketing

LOCATION:  Palo Alto, CA, USA

PACKAGE:

Company Information:

My client designed a piece of software where the hardware constraints were removed allowing their clients hardware to be minimal, but still getting greater autonomy and massive computing power. They created a powerful piece of software available anywhere at any time. They wanted to free people from hardware failures, also help them save money and the environment. My client believes it is a new era for computers, and soon for smartphones, tablets, VR headsets and much more.

Key Experience Required:

• 10+ years of demonstrated Consumer Marketing experience and Brand Planning/Brand Marketing proficiency, with responsibilities to include knowledge of Brand Design, Digital, Social and Retail and Event Production


• Proven track record in creating innovative and targeted brand campaigns and programs that generate results


• Solid track record for generating successful corporate campaigns across all channels


• Comfortable in a fast-paced environment


• Demonstrated record of delivering effective brand and marketing strategies resulting in increased awareness, preference, conversion, and loyalty


• Strong strategic business analytical skills


• Testing mindset


• Creative spirit

Role Information:

• Define priorities and orchestrate work streams to ensure efficiency across all initiatives and drive brand plans, business plans and initiatives — all plans should be grounded in the impact we expect to make to company metrics and the expected ROI.


• Develop, support and build a world-class marketing team by investing in and hiring (4-5) people, and supporting them with the resources and infrastructure to scale.


• Infuse data-driven decision making into all aspects of our consumer and brand functions.


• Drive overall brand strategy for Shadow with ownership of our brand platform, brand architecture, messaging/positioning frameworks, and voice and tone


• Ensure consistency of brand identity, messaging, and visual expressions across corporate, product, partner, and customer communications


• Drive overall events experience for all industry trade shows and conferences


• Collaborate with PR, AR, social media, creative, content marketing, product marketing, demand generation, and customer marketing to drive key campaigns and define metrics to track progress


• Own and drive our brand architecture, messaging, and line extensions.


• Drive Shadow’s product launch strategy, activating across all channels including site, email, social, IRL, influencers, press, et cetera.


• Build and own Shadow’s annual marketing calendar of brand campaigns to drive awareness, acquisition, and engagement and coordinate all cross-functional teams to drive toward common editorial themes and all activation touch points for the year.


• Drive and activate all marketing partnerships across all touch points, including email, site, social, and press.


• Craft executive speaker content and prepare executives for Shadow branded events, such as company all-hands, meet ups, industry events, etc


• Must have an extensive working knowledge of, and passion for, the gaming industry and gaming culture